There is no doubt that the frontline of apologetics today is not in the area of science and faith or whether you can prove the existence of God. It is in the area of whether God, as the Bible describes him, is good or monstrous. Many come to texts about hell and automatically assume that they indicate de facto that God cannot be loving, which used to be taken for granted. We used not to have to argue for it, but now many assume that the burden of proof is placed on us to demonstrate why hell, OT conquest narratives, final judgement, current existence of evil, etc don't invalidate the goodness and love of God.