There are few things I find more annoying than automated apology messages. "We apologise for the late running of this train" jibbers the computer. Ensuring that no actual, real person actually, really has to be sorry or apologise. Automated apologies are no apologies at all. One of the few even more annoying things is the oft-heard blanket phrase from public figures who have either been caught doing something they shouldn't, (or something they should but that was - horror! - unpopular): "I apologise if people think I have done anything wrong." Which, similarly, admits to nothing and is certainly not an apology. In fact its an insult disguised as an apology. That is what 2 Cor 7:10 describes as worldly sorrow that leads to death.